Digital footprint is about all the strategies that essentially helps you push your marketing efforts even further. The difficulty level can vary from strategy to strategy. So, take a look at the ones that we have come up with for you.

SEO

What are the benefits of SEO for Your Business? DevriX has put together 15 benefits that SEO will bring to your business. One benefit is SEO leads to a better user experience. If you’ve ever been on a company’s website and it seemed very unorganized, you couldn’t find certain information, and the photos just didn’t match the mission of the company’s, then you understand the importance of this one benefit. Learn the other benefits here.

Now that you know the benefits, SEJ: Search Engine Journal has the complete guide to be successful at it, especially since it’s more complex now than two years ago. So if you feel as though that this is what you’re needing, check out A Complete Guide to SEO.

Email Marketing

Email marketing is one of the most efficient ways of marketing that’s available. It’s not complicated nor time-consuming to design an email marketing campaign. It’s perfect for your use of time and budget. Top 5 benefits (source) :

1. Build strong customer relationships
2. Develop you own unique brand
3. Become an expert with expert content
4. Email marketing is efficient with your time and budget
5. Build credibility as a business

Below you will find a video explaining the use and importance of email marketing.

If you’re really considering this, then take a look at the various type of email marketing tools to choose from. Then take a look at some examples from Hubspot.

Google Analytics

Google Analytics is just of many popular digital software. Google’s free web analytics service is the reason why we are allowed to analyze in-depth detail about who visits your website. This will help your business strategy for the best. You want to be able to understand and study the behavior of our visitors if you’re building a business around customer’s habits and likes.

1. Its free
2. Automatic collection of data
3. You can create customization reports
4. Easy integration with other tools and platforms
5. Ability to measure internal site search
6. To understand why visitors are bouncing off your website
7. To know the age, gender, interest, device and location of your audience
8. To understand which social platforms to target
9. to understand what kind of content you should write
10. To check if you are achieving goals

For more information regarding the reasons as to why its good to use, Dinesh Thakur is a digital marketing consultant that can give you more insight.

Did you know you could also get a certification in google analytics? If you’re trying to up your marketing game for jobs reasons or even just a better understanding, it wouldn’t hurt to get certified.

Blogging

Blogging is one of the most popular ways of communicating and spreading information and news. You’re able to express yourself which helps your audience better capture your personality through the screen. It’s also a great way to make some extra cash. But ultimately, blogging brings awareness to your product or service by gaining their attention. Its gives you the credibility of being an expertise in whatever area you specialize in. If this sounds like anything that would benefit your marketing strategy, take a look into how to get started with Blogging Basics 101 by Jessica Knapp. She has a beginner’s guide with very elaborate detail. If you’re needing to know which platform you should choose, check here.

Videos

Creating a video is an effective way to get the word out about your business. You want to teach people something that they may not know already. Maybe a demonstration of how you create your artwork or derive your ideas before actually creating. Have you ever though about just reciting your poetry or playing your instrument? Anything counts! Just be your authentic self because that’s a priceless marketing strategy that will definitely take you far.

Social Media

As much as some people want to ignore social media, you just can’t. Now what you can do is choose wisely to see which ones would pertain to you and your craft. You want to post your products, your thoughts, and connect with your audience. You could even do contests and giveaways. Once you get on and build momentum, it’ll get easier.

If you’re looking for a more in depth conversation about social media, go to our social media section.

More Resources

Top 10 Art Marketing Strategies for Brand Recognition

SEO For Artists – Get Your Art in Google